No matter what line of business you’re in, chances are you’ve got a good idea of how you want to be perceived; what you want clients to think of when they think of you. I often ask people to give me a description of their brand, or a few adjectives they want to project. We have an opportunity to help shape our clients’ perception of us from the very first second they encounter us, and I love creating images that tell your story the way you want it to be heard.
When Drew and Kelly from The Auker Group hired me to take some new headshots and team photos for them, we talked about their brand first.With over ten years of experience with homes in North Park, they’re definitely neighborhood veterans. We wanted to be sure their images planted them firmly in their community, and showed that North Park isn’t just where they work, it’s where they live and thrive. Their choice to wear bold colors and accessories easily show that they’re the sort of quirky, creative thinkers who gravitate there, and also helped us create some fun content for their social media!
If you’re reinventing your brand or just want to strengthen your messaging, I’d love to talk to you about where you’re headed, and see if I can help you get there faster!